Thank you for taking the time to visit my portfolio.
Backed by my education, English BA (Hons) Queen Mary University of London, and my background as Editor-in-Chief at the CTC Legal Media, I’ve worked with a variety of clients from entrepreneurs to household names to assist with brand development and reaching commercial goals through content.
Full web copy creation for a small company including brand voice definition.
Brief
Create a brand voice suitable for the target audience, developed copy for a five-page website, researching relevant material and competitors to ensure Clay Shooting Deal stood out.
Outcome
The client now has an informative, consistent presence online and is receiving direct leads which is growing the business.
View content at:
www.clayshootingdeal.co.uk
Tag line creation for Out Of Home campaign for Garnier’s re branding of their Treasures hair care range.
Brief
Create 10 tag lines suitable for use on Out Of Home advertising campaign to be used on posters near supermarkets considering target audience and existing brand voice.
Outcome
Client created poster with desired Call to Action.
Monthly blog content creation to drive potential customers to client’s website.
Brief
Research and write SEO content for client’s blog relevant to their industry and of interest to their target audience. Implementing brand voice and incorporating links to the client’s services.
Outcome
A comprehensive blog on relevant marterial, increasing traffic to website with multiple keywords ranking on page one of Google.
Examples:
Mediterranean Art: Where to Explore
Full web copy creation for a small company including brand voice definition.
Brief
Create a brand voice suitable for the target audience, developed copy for a five-page website, researching relevant material and competitors to ensure Clay Shooting Deal stood out.
Outcome
The client now has an informative, consistent presence online and is receiving direct leads which is growing the business.
View content at:
www.clayshootingdeal.co.uk
Tag line creation for Out Of Home campaign for Garnier’s re branding of their Treasures hair care range.
Brief
Create 10 tag lines suitable for use on Out Of Home advertising campaign to be used on posters near supermarkets considering target audience and existing brand voice.
Outcome
Client created poster with desired Call to Action.
Monthly blog content creation to drive potential customers to client’s website.
Brief
Research and write SEO content for client’s blog relevant to their industry and of interest to their target audience. Implementing brand voice and incorporating links to the client’s services.
Outcome
A comprehensive blog on relevant marterial, increasing traffic to website with multiple keywords ranking on page one of Google.
Examples:
Mediterranean Art: Where to Explore
Providing on-brand and engaging social media copy
Brief
Provide calendar-relevant, product-focused social media posts consistent with brand voice to increase brand awareness and followers.
Outcome
Brands have more consistent and on-brand social content that will assist in growing the brand through recognition and direct purchases through CTAs.
Brands I’ve worked with include:
Three-page article researched and written for publication in The Patent Lawyer Magazine.
Brief
Write an article based on research and information gathered via interviews with the company’s experts to craft a long-form article that increases brand awareness and motivates the use of this service.
Outcome
The client had this article published in the magazine fit for its target audience that promoted its services without being advertorial or self-promotional, increasing the validity to the reader.
Press release email for new products, B2C.
Brief
Write a press release for a new range of vegan sweets, captivating the brand’s voice and expressing the quality of the product from ingredients to packaging. Including a call to action.
Outcome
Fun and enticing copy that expresses the brand’s existing reputation while informing of the new product range.
Providing on-brand and engaging social media copy
Brief
Provide calendar-relevant, product-focused social media posts consistent with brand voice to increase brand awareness and followers.
Outcome
Brands have more consistent and on-brand social content that will assist in growing the brand through recognition and direct purchases through CTAs.
Brands I’ve worked with include:
Three-page article researched and written for publication in The Patent Lawyer Magazine.
Brief
Write an article based on research and information gathered via interviews with the company’s experts to craft a long-form article that increases brand awareness and motivates the use of this service.
Outcome
The client had this article published in the magazine fit for its target audience that promoted its services without being advertorial or self-promotional, increasing the validity to the reader.
Press release email for new products, B2C.
Brief
Write a press release for a new range of vegan sweets, captivating the brand’s voice and expressing the quality of the product from ingredients to packaging. Including a call to action.
Outcome
Fun and enticing copy that expresses the brand’s existing reputation while informing of the new product range.
I can be reached at fayewaterford@outlook.com
